Venetians now offer reservations via Facebook Messenger

Venetian Las Vegas has launched one of the first direct Facebook Messenger booking channels in the hospitality industry. The channel offers customers the opportunity to book directly and securely through social messages.

Venice's direct social reservation channel marks the first step for brands to reduce interface friction, allowing customers to gather information, ask questions, and stay within the platform of their choice when doing business with the brand. Venice's direct reservation channel provides customers with real-time rates for desired dates, details about resort amenities, and offers related activities and offerings. The app is designed to evolve through interaction, creating a consistently smoother customer experience over time.

The initiative is led by Chief Marketing Officer Lisa Marchese, who continues to deliver innovation to the guest environment of Venice Las Vegas. 에볼루션 바카라사이트

"As the social media space continues to evolve, we are excited to be a pioneer in using Facebook Messenger as a direct booking channel for guests," said Lisa Marchese, chief marketing officer of The Venetian and The Palazzo. "The messenger app has surpassed the social network in terms of monthly active users, and we considered Facebook Messenger to be an immediate and genuine way for guests to engage with our brand. We always offer our guests the best rates directly through our channels, and it has been a natural process to offer this app a booking experience. We look forward to how our guests want to interact with us in the future, and we will continue to look for opportunities to combine responsiveness and customer discovery."

The Facebook Messenger Reservation Channel was developed in partnership with Let's Rally, a Las Vegas-area digital marketing agency that specializes in supporting hospitality customers with its innovative product development. The platform uses Microsoft Cognitive Services, which includes the Lewis natural language processing engine. By automatically analyzing and learning the guest's conversation patterns, the application will continue to improve vocabulary and functionality to serve them.